Flint Edge - goes into Fenwick Bond Street

Flint Edge, has secured its first UK retailer, Fenwick in London’s exclusive Bond Street.

The range will be stocked in Fenwick from March 2007 and the full product range will be carried by the department store.

Natasha Blacker, Buyer for Niche at Fenwick says, “We are very excited to be Flint Edge’s first UK retailer and are confident it will be a great success for us. We believe it will appeal to a young, funky and contemporary market, as it is less traditional than some of the other grooming products we already carry. We also love the fact that Flint Edge is a London brand, which we think will really appeal to our customers.”

Flint Edge will not only be stocked in the ‘niche’ area in the main cosmetics hall on the ground floor, but unusually will also be available in the menswear department on the lower ground floor.

“We believe that men will appreciate the added convenience of being able to buy their grooming products at the same time as they are browsing for clothes,” continues Blacker. “It is also ideal for those men who might not normally venture into the cosmetics hall, to help them find out about related products which they might also find of interest.”